The Clock Is Ticking for Cosmetics Brands: 12-Month Countdown to Compliance with New BPOM Rules Starts Now

The National Agency of Drug and Food Control (Badan Pengawas Obat dan Makanan – “BPOM”) has officially issued Regulation No. 18 of 2024 on the Marking, Promotion and Advertising of Cosmetics Products (“Regulation 18/2024”). Upon entering into force on 15 November 2024, Regulation 18/2024 simultaneously repealed and replaced the following regulatory frameworks:[1]

1. Regulation of BPOM No. 30 of 2020 on Technical Requirements for Cosmetics Markings (“Regulation 30/2020”);
2. Regulation of BPOM No. 32 of 2021 on the Supervision of Cosmetics Advertising (“Regulation 32/2021”); and
3. Provisions on the supervision of markings and advertising for cosmetics products, as well as the supervision of markings for refillable cosmetics products, as set out under Regulation of BPOM No. 12 of 2023 on the Supervision of the Manufacture and Circulation of Cosmetics Products (“Regulation 12/2023”).