- In line with the mandate set by the government to update Indonesia’s system of halal labeling, the Halal Product Guarantee Agency (Badan Penyelenggara Jaminan Produk Halal – “BPJPH”) has finally introduced new halal labels through the issuance of Decree of the Head of the BPJPH No. 40 of 2022 on the Stipulation of Halal Labeling (“Decree 40/2022”). According to the Head of the BPJPH, Muhammad Aqil Irham, the new Halal Indonesia label has been created to be philosophically in harmony with Indonesian values, while the various shapes and patterns utilized represent cultural artifacts with unique national characteristics that have been chosen to represent the values of Halal Indonesia
- Mr. Irham has also stated that this philosophical approach to the new labeling system is in line with the underlying purposes of Indonesia’s halal product guarantee, specifically to ensure comfort, security, safety and certainty as regards the availability, consumption and use of halal products by the general public.
- BPJPH Secretary, Muhammad Arfi Hatim, has further affirmed that the Halal Indonesia label will apply on a national basis and will signify that products have been guaranteed halal and are covered by halal certification issued by the BPJPH. In this regard, Halal Indonesia labels must be prominently displayed on product packaging and in certain parts of and/or certain places on products.
- Mr. Hatim went on to state that the Halal Indonesia label comprises two specific components: a logogram and a logotype. The logogram takes the form of a mountain and a surjan motif. While the logotype takes the form of Halal Indonesia text that is characterized by use of the gunungan and the surjan motifs. During their application, these two labeling components should not be separated.
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