Overview

As defined under Law No. 20 of 2016 on Trademarks and Geographical Indications (“Trademark Law”),[1] a trademarks is a graphical sign which takes the form of a picture, logo, name, word, group of letters or numbers, or arrangements of color, sound, holograms or combinations of two or more of these elements. Trademarks should function to distinguish goods and/or services that are produced by persons or legal entities during the trading of said goods and/or services.[2] Being both highly visible and linked to the notion of company reputation, trademarks are ultimately important strategic assets that businesses utilize in order to compete within the marketplace, to differentiate their products from those of their rivals and to hopefully generate customer loyalty.[3]