Overview

In 2017, the total amount of imports into Indonesia reached USD ±135 billion, while exports totaled USD ±144 billion.[1] These figures reveal that huge trade volumes are being transacted by Indonesia, both domestically and internationally. In the context of the huge amount of goods in circulation across the country, distributorships and agency businesses make a significant contribution to Indonesia’s commercial activities. Indeed, despite the fact that analyses of the business sector generally tend to highlight the production process, the distribution process is ultimately crucial, since it represents a bridge between manufacturers and consumers. As a result, if distributors/agents are not performing at full capacity, then sales will ultimately drop as well.