Draft Bill on Trademarks: Because Identity Matters

OVERVIEW
Shakespeare once posed the question, “What’s in a name?” in his timeless love story Romeo and Juliet before going on to claim that a rose would still smell as sweet even if it was called by another name.^[1]  
 
This quote is often used to illustrate the relative unimportance of language and naming to the physical realities of life, however Shakespeare's assertion would seem to be anathema to the modern world of business. In fact, a business's name is very often one of its most valuable assets.^[2]
 
Through names, businesses can distinguish their products......