OVERVIEW

The application-based transportation service has now become the center of discussion for months now. One would consider it as a solution for current transportation mismanagement. While others think it’s only worsening the already congested traffic and would lessen  mass public transportation passengers such as bus, train, and the like.

Resulting from the telecommunication industry boom, where more and more people are using smartphones. Several software developers sees the opportunity to address transportation needs by developing smartphone based application (application developer) such as GoJek, Grab Bike, Grab Taxi, and Uber Taxi. These businesses develop a mobile application that connects passenger/customer and the public transportation chauffeur. In the case of Gojek and Grab Bike, they offer “Ojek’ service or motorcycle taxi booking. It also provides courier service mediated by their smarphone application. Grab Taxi and Uber Taxi, on the other hand, solely organize taxi booking services via their mobile apps.