OVERVIEW

Like it or not, it is inevitable that Korean K-Pop and similar pop culture continue to arrive. In particular, after decades of constant hard work, the South Korean entertainment industry has finally succeeded in spreading its style of pop culture to throughout the world. Similar to Hollywood,[1] South Korean pop culture exports also contribution considerably to the state revenue. In 2014, this contribution reached USD 5 billion which is targeted to be doubled by 2017.[2]

Inspired by Hollywood and Hallyu[3] successes, President Joko Widodo also has a plan to boost the Indonesia’s creative economy.[4] Through this industry, Indonesia also seeks to gain economic growth by exposing its many diverse and unique cultures to other countries through its music, film, television, radio, and performing arts as part of the creative economy sector.