Ada Pertanyaan? Hubungi Kami 
Ada Pertanyaan? Hubungi Kami Ady TD Achmad, Andin Aditya Rahman
From wit to manliness shows, cigarette companies are battling out their creativity to use every available media in Indonesia. Its main objective is simple, to attract more new smokers. However, the shocking fact behind cigarette ads true motive is to encourage younger generations to start smoking.
Kartono, the Head of the Tobacco Control Support Center-Indonesian Public Health Experts Society (TCSC-IAKMI), asserted that cigarette ads in Indonesia is intended to target young adults, which have greater potential to continue smoking in the long run. This strategy is implemented by most cigarette companies to ensure their business sustainability.
He further explained that the strategy is implemented by the cigarette industry, evident from the 32 percent increase in young smokers. It is also observable from the baby smoker phenomenon, which drew Indonesia under global scrutiny.
“That is what we must realize. Cigarette affects children, and their future. Hence, we affirm our position to be against cigarette promotions and ads,” stated Kartono during a discussion in Jakarta, Wednesday (29/3).
In the same discussion, Arist Merdeka Sirait, Chairman of the National Commission for Child Protection (Komnas PA), stated that cigarette ads is the most effective way to attract youngsters to start smoking. Cigarette ads in Indonesia are made in the most creative fashion that it creates a delusional image that smoking is cool, it’s the essence of youth, and enchanting.
He continued to elaborate details on the study conducted by Komnas PA, which confirms his statement. The study results show that from 1000 young adults in 10 different cities, 92 percent of them admitted to stumble across cigarette ads on television. The remaining 8 percent varied from banners, small shops, newspapers, magazines, music concerts, and sport events.
Arist concluded by stating that the Government must effectively control cigarettes and think of the children’s future at stake.
(hot/ds)
Ady TD Achmad, Andin Aditya Rahman
From wit to manliness shows, cigarette companies are battling out their creativity to use every available media in Indonesia. Its main objective is simple, to attract more new smokers. However, the shocking fact behind cigarette ads true motive is to encourage younger generations to start smoking.
Kartono, the Head of the Tobacco Control Support Center-Indonesian Public Health Experts Society (TCSC-IAKMI), asserted that cigarette ads in Indonesia is intended to target young adults, which have greater potential to continue smoking in the long run. This strategy is implemented by most cigarette companies to ensure their business sustainability.
He further explained that the strategy is implemented by the cigarette industry, evident from the 32 percent increase in young smokers. It is also observable from the baby smoker phenomenon, which drew Indonesia under global scrutiny.
“That is what we must realize. Cigarette affects children, and their future. Hence, we affirm our position to be against cigarette promotions and ads,” stated Kartono during a discussion in Jakarta, Wednesday (29/3).
In the same discussion, Arist Merdeka Sirait, Chairman of the National Commission for Child Protection (Komnas PA), stated that cigarette ads is the most effective way to attract youngsters to start smoking. Cigarette ads in Indonesia are made in the most creative fashion that it creates a delusional image that smoking is cool, it’s the essence of youth, and enchanting.
He continued to elaborate details on the study conducted by Komnas PA, which confirms his statement. The study results show that from 1000 young adults in 10 different cities, 92 percent of them admitted to stumble across cigarette ads on television. The remaining 8 percent varied from banners, small shops, newspapers, magazines, music concerts, and sport events.
Arist concluded by stating that the Government must effectively control cigarettes and think of the children’s future at stake.
(hot/ds)